Wal-Mart opens counter offensive against Amazon this week

PUTNAM COUNTY, New York – In an effort to “one-up” Amazon’s “Prime Day” on Wednesday, Walmart has announced it will offer a massive sale of its own just one day later, according to Business Insider.

Walmart announced that it plans to offer thousands of deals on Wednesday, July 15, 2015, to compete with Amazon Prime Day.

That’s a direct reference to the $99 per year price Amazon Prime subscribers pay.

With Amazon and Walmart planning their own sales events, momentum for creating a new major shopping holiday in summer seems to be building. The company also mentioned “some special atomic deals”, but we’ll have to wait for more details on that. “The churn rate is less than seven per cent a year and Prime members spend more than twice as much as non-members”.

Walmart’s sale will last 90 days and includes free shipping for any order of $35 or more.

“But what Amazon really seems to be mimicking is Alibaba’s hugely successful “singles day” in China”. (The free shipping offer was previously only available to orders of at least $50).

Philip Dengler of BestBlackFriday.com has issued a challenge to Amazon, asking them to beat their prices from Black Friday 2014.

Sometimes, he’ll select the “3-5 shipping days” option to get the $1 cash-back reward. “I think the bigger “dark side” for Amazon is that they in fact are going to the dark side of retail altogether”, says Mulpuru-Kodali. The company is on a mission to completely replace shopping trips for consumers, and Amazon Prime is a big part of that push.

Amazon’s Prime Day is also about selling stuff, but it comes with an admission price.

Wal-Mart, based in Bentonville, Arkansas, has stepped up its game against the Seattle-based online sales leader.

You don’t need any membership, though Walmart did launch it’s version of Prime for $50 in May.

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p style=”text-align: center;”>REUTERS  EDGARD GARRIDOA shopper pushes a cart in front of a Wal Mart store in Mexico City

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